What is Digital Marketing
Digital marketing encompasses a broad range of strategies and tactics aimed at promoting products, services, or brands using digital channels such as search engines, social media, email, websites, and mobile apps. It involves leveraging various online platforms to reach and engage with target audiences, driving awareness, generating leads, and ultimately, converting prospects into customers. Digital marketing strategies include search engine optimization (SEO), paid advertising (such as pay-per-click), content marketing, social media marketing, email marketing, affiliate marketing, influencer marketing, mobile marketing, and data-driven analytics. By harnessing the power of digital technologies and data analytics, businesses can optimize their marketing efforts, enhance customer relationships, and achieve their marketing objectives more effectively in the digital landscape.